Muse is free with a weekly usage limit that Mark Zuckerberg put at up to 100 million tokens. If you run out, you can wait for the weekly reset or upgrade: Power is $20 a month for 500 million Muse tokens a week, Maximum is $100 a month for 3 billion a week. Both renew monthly, require a Meta account, and you must be 18 or over. Connecting apps costs nothing extra, though some apps have their own paid accounts.
The three plans
| Plan | Price | Weekly allowance | Who it is for |
|---|---|---|---|
| Free | $0 | Usage limit, reported as up to 100 million tokens a week | Almost everyone starting out; casual daily use |
| Power | $20 a month | 500 million Muse tokens a week | People running recurring tasks and several connected apps |
| Maximum | $100 a month | 3 billion Muse tokens a week | Heavy background automation, small-business use, power users |
The two paid tiers and their weekly allowances come from Meta's own subscription help page. The free tier's size is not on that page; Meta only says Muse "is available for free with a usage limit" and that when you hit it "you can upgrade to a paid subscription or wait until your free usage limit has been refreshed." The 100 million figure comes from Zuckerberg's launch post, so treat it as stated by Meta's CEO rather than printed in the terms.
Meta also notes that "subscription benefits and availability may vary by region and account," and that plans are in limited testing. Prices are in US dollars; in Canada expect local pricing.
Notice the shape of the ladder: Power is 5 times the free allowance for $20, Maximum is 6 times Power for 5 times the price. There is no middle tier.
What a Muse token actually is
A token is the unit AI models use to measure text and images. Roughly, a token is a short word or part of a longer one; "Muse" is one token, "unbelievable" is a few. Every message you send, every reply Muse writes, and everything Muse reads while working is counted in tokens.
The part people miss is the last bit. An agent spends most of its tokens on work you never see:
- Planning. Muse reasons through what to do before it acts. That reasoning is text, and it costs tokens.
- Reading web pages. When Muse browses to compare prices, every page it loads is read into tokens.
- Looking at the screen. Muse drives a real browser and looks at screenshots of it. Images cost tokens too.
- Tool calls. Each time Muse uses a connected app, the request and the response are tokens.
So a quick question might cost a few hundred tokens, while "find me the best deal on a washing machine and check delivery to my zip code" might cost hundreds of thousands. This is why the free tier feels bottomless for chat and can feel tight if you run big multi-step jobs all day.
The app shows a meter with the percentage of your weekly allowance remaining. That meter is the only practical guide to your usage; Meta does not publish per-task costs.
How far the free tier goes
If the 100-million figure is right, the free tier is unusually generous compared with other consumer AI products, and Meta has said it is deliberately so. Zuckerberg's explanation at Connect: Meta is "making Muse free for a huge number of tokens, with the expectation that over time we will profit by taking a small fee from transactions." In other words, Meta expects to earn when Muse buys things for you, not from your subscription.
In practice, based on what users report and what we see using it ourselves, the free tier comfortably covers:
- Daily email triage and drafting
- Calendar management
- A few shopping comparisons a week
- Occasional bookings
- Chatting and planning
It gets tight when you:
- Run background tasks that watch or wait (price tracking, monitoring an inbox all day)
- Do many long shopping or research comparisons in a row
- Let Muse operate your Mac for extended sessions
- Run several connected apps that Muse checks constantly
When you hit the limit, Muse pauses and tells you. Anything in progress waits. You can wait for the weekly reset or upgrade on the spot.
When to upgrade, and to which plan
Our rule of thumb:
Stay on Free until you have actually hit the limit twice. Many people never do. The meter tells you where you stand.
Upgrade to Power ($20) when recurring tasks keep stopping mid-week. Five times the free allowance is a big jump; for most people who pay, this is the plan. It is priced the same as ChatGPT Plus, Claude Pro and Google's AI Pro, so it is the standard "I use this every day" price.
Upgrade to Maximum ($100) only if you are running Muse as a business tool: continuous automations, desktop control for hours, or multiple heavy workflows. The jump from Power is 6 times the tokens for 5 times the price, so it is slightly better value per token, but only if you use it.
One thing a paid plan does not change: the safety rules. Muse still asks before purchases and emails, still cannot browse sites that block it (Amazon, for example), and still needs your approval for sensitive actions. You are buying capacity, not permissions.
What is not included
- Apps' own subscriptions. Connecting Notion, GitHub, Expedia or a retailer is free on Muse's side, but if the app itself needs a paid account, that is separate. Every listing on this directory shows the app's own pricing when we know it.
- The things Muse buys. Obviously. Purchases go through Link (built by Stripe) with a one-time card, and Meta plans to take a small fee from merchants on transactions over time.
- Pay-per-use. Some reports mention per-request pricing for certain services in the range of fractions of a cent to a few cents. We have not been able to confirm this on Meta's help pages, so we do not rely on it.
- Muse Spark API access. Developers pay separately, per million tokens. See below.
Bonus tokens: invite codes
Invite codes are the one way to get more tokens without paying. Redeem someone's code in Settings within 48 hours of creating your account and you both get 1 billion Muse tokens, roughly ten weeks of the free allowance or two weeks of Power. It is a one-time grant, not a change to your weekly cap. Full details, the step-by-step, and our code are in How to get Meta Muse: invite codes and where it works.
How to subscribe and cancel
To subscribe: open Settings in the Muse app or at muse.ai, choose a plan, and pay. Plans renew monthly on the date you bought. You must be 18 or older.
To cancel: if you subscribed in the iPhone app, cancel through your Apple subscriptions; on Android, through Google Play; on the web, through Muse Settings. Cancelling stops the next renewal; you keep the plan until the period ends. Do not delete your Muse account to cancel a subscription, because the store subscription can keep billing.
Refunds follow Apple's, Google's or Meta's normal policies for the channel you paid through.
If billing is behaving strangely, the fixes are in our troubleshooting guide.
How the price compares to ChatGPT, Claude, Gemini and Grok
| Product | Free tier | Standard paid | Top tier |
|---|---|---|---|
| Meta Muse | Yes, weekly token limit | Power, $20 | Maximum, $100 |
| ChatGPT | Yes | Plus, $20 | Pro, $200 |
| Claude | Yes | Pro, $20 | Max, up to $200 |
| Google Gemini | Yes | AI Pro, $20 | AI Ultra, higher |
| Grok Bot (xAI) | No standalone | Bundled with X Premium+ | SuperGrok Heavy, $300 |
Two observations. At $20, Muse is priced exactly like the standard plans everyone else charges, so the decision is about what you get, not what you pay. And Muse's top tier is half the price of ChatGPT's and Claude's, and a third of Grok's, though those products are aimed at different work. The full feature comparison is in Muse vs ChatGPT vs Claude vs Gemini vs Grok Bot.
Developer pricing for Muse Spark (different thing)
If you searched "muse spark pricing" or "muse spark API cost," you want the developer side, which is separate from the consumer plans above. Meta's Model API charges per million tokens, pay-as-you-go. Muse Spark 1.3 is listed at about $1.25 per million input tokens and $4.25 per million output tokens through gateways such as Vercel, with cheaper "contributor" versions (muse-spark-1.3-contributor) that are heavily discounted in exchange for letting Meta train on your prompts. Muse Image is priced per image, and Muse Voice Transcribe per audio second. Rate limits are set by tier. None of this affects what you pay as a Muse user; it is how developers pay to build with the same model. More in Muse Spark, Glimmer, Image, Code and Voice explained.