Prompt · Strategy

The Moat Audit

Grades each potential moat as real, decaying, or imaginary, then picks the one worth deepening.

Have ready: Describe your product and your biggest competitor

Fill in · 2 fields

your companybiggest competitor

Your prompt

Audit the defensibility of [your company] against [biggest competitor]. Evaluate each potential moat - network effects, switching costs, data advantages, brand, cost or scale advantages, regulatory capture, and team speed - as real, decaying, or imaginary, with one sentence of evidence each. Then identify the single moat most worth investing in over the next 12 months and the 3 concrete actions that would deepen it. Be brutal: if we have no real moat, say so plainly and tell me what that implies for our strategy.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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