Prompt · Strategy

Positioning Statement Draft

Drafts a sharp positioning statement with proof points, anti-positioning, and attack defenses.

Have ready: Name your category, target customer, and key differentiator

Fill in · 9 fields

your company/producttarget customercustomerneedproductcategorybenefitalternativedifference

Your prompt

Draft a positioning statement for [your company/product] aimed at [target customer]. First ask me: what category we compete in, our 3 strongest differentiators, and the 2 competitors customers compare us to. Then write: (1) a one-sentence positioning statement in this form - For [customer] who [need], [product] is [category] that [benefit]; unlike [alternative], we [difference]. (2) Three supporting proof points a salesperson could actually use. (3) What we are explicitly NOT - our anti-positioning. Then test it: name the 2 ways a competitor could credibly attack this positioning and how I would defend each.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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