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Prompt · Sales
Lost Deal Autopsy
Runs a structured post-mortem interview on a lost deal and extracts the real lesson, not the excuse.
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prospect company
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First, interview me about the deal I lost with [prospect company]: ask about deal size, stage lost, who the decision maker was, what the stated reason was, who we lost to, and what I think really happened. Ask one question at a time and wait for my answers. Then write the autopsy: 1) the official reason vs the probable real reason, 2) the earliest moment I could have changed the outcome and what I should have done, 3) whether this was a qualification failure, a competitive loss, or an execution failure, and 4) one process change that would prevent this specific loss from repeating. Be direct. Do not soften the feedback.
First, interview me about the deal I lost with [prospect company]: ask about deal size, stage lost, who the decision maker was, what the stated reason was, who we lost to, and what I think really happened. Ask one question at a time and wait for my answers. Then write the autopsy: 1) the official reason vs the probable real reason, 2) the earliest moment I could have changed the outcome and what I should have done, 3) whether this was a qualification failure, a competitive loss, or an execution failure, and 4) one process change that would prevent this specific loss from repeating. Be direct. Do not soften the feedback.
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