Prompt · Sales

Pricing Justification Email

Writes an email that anchors your price to the value and cost of inaction before sticker shock sets in.

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prospect nameprospect roleprospect companypriceyour product / packagecost of problemexpected returnper-seat/per-month/per-user framingtheir desired outcomes

Your prompt

Draft an email to [prospect name], [prospect role] at [prospect company], that presents our price of [price] for [your product / package]. Before stating the price, anchor it: their current cost of the problem is [cost of problem], and the expected return is [expected return]. Keep it under 150 words. Break the price into [per-seat/per-month/per-user framing] to make it digestible, tie it to the specific outcomes they asked for ([their desired outcomes]), and preempt the discount ask by framing the price as tied to the scope they requested. Give me 2 versions: one for email, one as 4 talk-track bullets for presenting it live on a call.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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