Prompt · Customer Success

Difficult Renewal Email

Drafts a firm-but-fair renewal email when the customer is pushing back on price or scope.

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customer namecompany nameACVdatea price cut / fewer seats / to downgradereasonwhat we can dored linesupports/contradictsdata

Your prompt

Draft a renewal email to [customer name] at [company name]. The situation: their [ACV] contract renews [date], they want [a price cut / fewer seats / to downgrade], and their stated reason is [reason]. Our position: we can offer [what we can do], we cannot do [red line], and their usage actually [supports/contradicts] their ask because [data]. The email should: acknowledge their constraint genuinely, restate the value they've received with one specific metric, present our offer as a partnership move (not a discount), name the red line clearly without apologizing for it, and propose a 20-minute call to finalize. Under 220 words. Then give me 2 sentences I can use if they threaten to churn on the call.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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