Prompt · Customer Success

Customer Interview Guide

Builds a structured interview guide that uncovers real jobs-to-be-done and churn risk.

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customer nametitlecompany name

Your prompt

Write a 30-minute customer interview guide for [customer name], [title] at [company name]. Goal of the interview: [understand expansion potential / diagnose low adoption / capture a case study / pre-renewal check]. Structure it as: a 2-minute warm-up, 5-6 open-ended discovery questions ordered from broad to specific (no leading questions), 2-3 probing follow-ups for vague answers, one question that surfaces competitors or alternatives they're considering, and a 3-minute close that asks for a referral or testimonial if the conversation went well. For each main question, add a note on what I'm really listening for. Avoid questions that can be answered with yes/no.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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