Prompt · Customer Success

Churn Exit Interview

Builds a churned-customer interview guide that gets honest answers, not polite ones.

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customer namecompany nameproduct namedateX monthsreasonvalue

Your prompt

Build an exit interview guide for [customer name] at [company name], who churned from [product name] on [date] after [X months]. Stated reason: [reason]. ACV was [value]. Design a 20-minute call guide: opening that sets honest-tone permission ('nothing you say will change anything, that's why I need the truth'), 6 questions sequenced to go deeper than the stated reason (including one about competitors and one about what would have kept them), a question that tests whether the door is open for return, and a close that asks for permission to follow up in 6 months. For each question add what a surface-level answer sounds like vs. the real answer I'm digging for. End with how to log this so product actually reads it.

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