Prompt · Strategy

The Adjacency Map

Maps growth adjacencies in four directions and recommends the sequence to pursue them.

Have ready: Describe your current customers and core capabilities

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Your prompt

Map growth adjacencies for [your company]. Our customers and capabilities: [describe them]. Generate candidate adjacencies in four directions: new customer segments, new geographies, new products for existing customers, and new business models. Score each 1-5 on attractiveness and on leverage of our existing strengths. Rank the top 6 on effort vs. impact, and recommend the sequence: which adjacency first, which second, and which to explicitly avoid for now - with the reason for each call.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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