Prompt · Marketing

Positioning Statement

Crafts and pressure-tests a one-paragraph positioning statement.

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producttarget audienceaudienceneedcategorykey benefitcompetitor/alternativedifferentiator

Your prompt

Write a positioning statement for [product] aimed at [target audience]. Use this structure: 'For [audience] who [need], [product] is a [category] that [key benefit]. Unlike [competitor/alternative], [differentiator].' Then stress-test it: list 3 ways a competitor could credibly attack this positioning, and rewrite the statement to close each gap. Give me the final version plus a 15-word tagline derived from it.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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