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Prompt · Sales
Displacement Script
Writes outreach for prospects locked into a competitor, leading with switching cost removal.
Fill in · 8 fields
prospect name
prospect role
prospect company
competitor
your product
their likely concern, e.g. migration effort
your proof, e.g. a migration stat or white-glove onboarding
CTA, e.g. a 15-minute look at the migration plan
Your prompt
Write a cold outreach email to [prospect name], [prospect role] at [prospect company], who currently uses [competitor]. I sell [your product]. Keep it under 120 words. Do not trash the competitor; instead name the one switching concern they will have ([their likely concern, e.g. migration effort]) and neutralize it with [your proof, e.g. a migration stat or white-glove onboarding]. Include one customer who switched from [competitor] and what changed for them. End with a low-commitment CTA ([CTA, e.g. a 15-minute look at the migration plan]). Give me the subject line plus 2 alternate angles: one for if they are unhappy, one for if they seem satisfied.
Write a cold outreach email to [prospect name], [prospect role] at [prospect company], who currently uses [competitor]. I sell [your product]. Keep it under 120 words. Do not trash the competitor; instead name the one switching concern they will have ([their likely concern, e.g. migration effort]) and neutralize it with [your proof, e.g. a migration stat or white-glove onboarding]. Include one customer who switched from [competitor] and what changed for them. End with a low-commitment CTA ([CTA, e.g. a 15-minute look at the migration plan]). Give me the subject line plus 2 alternate angles: one for if they are unhappy, one for if they seem satisfied.
Copy prompt
Paste it into Muse or any assistant. Blank fields stay as [brackets].
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