Prompt · Strategy

Differentiation Audit

Verdicts every marketing claim as true differentiator, table stakes, or wishful thinking.

Have ready: Paste your marketing claims and a competitor's

Fill in · 2 fields

your companycompetitor name

Your prompt

Audit whether [your company]'s differentiation is real. I will paste our marketing claims and [competitor name]'s below. For each of our claims, give a verdict: true differentiator (they cannot credibly say this), table stakes (everyone in the market says this), or wishful thinking (we cannot prove it). Rewrite the survivors into 3 sharp, provable claims a salesperson could use on a call. Then identify the 1 differentiation gap - something customers care about that NOBODY in the market owns - and whether we could credibly claim it.

Paste it into Muse or any assistant. Blank fields stay as [brackets].

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