upGrowth Growth Toolkit
Calculate CAC, ROAS, LTV, growth rates, SEO ROI and build schema and meta tags for marketing analysis.
29 free read-only growth tools for marketers: unit economics (CAC, LTV, payback), ROAS, PPC forecasting, ad budget planning, SEO ROI, YouTube and Instagram earnings, ecommerce metrics, schema and meta tag builders, robots.txt generator, and AI crawler access checks.
Try asking Muse: "Calculate my customer acquisition cost and lifetime value to see if my marketing spend is sustainable."
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Source: Found in the official MCP Registry (in.upgrowth/growth-toolkit) · First listed October 30, 2026
Last 24 hours
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Is it safe to connect?
What Muse can see: It does not ask you to sign in, so it cannot see your accounts. It only sees what Muse sends it from your request.
Before it acts: Read what Muse plans to do before you approve it, and remove the app from Muse when you stop using it.
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How to add it to Muse
Not in Muse's Connectors list yet, but Muse can still use it. Copy the request below and paste it into Muse. Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
https://upgrowth.in/connected-app/mcpNot in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.
Also use it in ChatGPT or Claude
upGrowth Growth Toolkit is a remote MCP server, so any assistant that can add a custom connector by link can use it. Same link, same tools.
Add it to ChatGPT
- 1
Open ChatGPT settings
In ChatGPT, open Settings, then Connectors (called Apps & Connectors on some accounts).
- 2
Turn on developer mode
Under Advanced settings, switch on Developer mode. That is what lets you add a connector by link.
- 3
Create the connector
Choose Create, give it a name, paste the link as the MCP server URL, and save. If it needs a sign-in, ChatGPT asks for it here.
- 4
Use it in a chat
Start a chat, open the tools menu, pick the connector, and ask. ChatGPT asks before it runs a tool the first time.
Custom connectors need a paid ChatGPT plan, and on Team, Enterprise and Edu accounts only an admin can add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in ChatGPT
Add it to Claude
- 1
Open Claude settings
In Claude, open Settings, then Connectors.
- 2
Add a custom connector
Choose Add custom connector, give it a name, and paste the link.
- 3
Connect and use it
If it needs a sign-in, Claude sends you to it. Then turn the connector on in a chat from the tools menu and ask.
Custom connectors are available on paid Claude plans; on Team and Enterprise accounts an admin may need to add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in Claude
https://upgrowth.in/connected-app/mcpWhat people ask Muse to do
Technical details: safety screening, tools, response time and recent checks
Response time at the last check: 35ms. Worked in n/a of checks over 30 days.
Screening · October 30, 2026
Screened, no issues found
Screening looks for known threats and hidden instructions at the time of the check, and runs again weekly and whenever the tool list changes. It cannot see the server's code, so only connect what you need and review what Muse asks to do. How screening works.
Tools · 29
unit_economicsCalculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.growth_rateCalculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).roas_checkCalculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.ad_budget_plannerEstimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.find_growth_movesReturns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.max_affordable_cacWorks back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.period_changeCalculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.seo_roiEstimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.ai_crawler_access_checkReads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.mdr_chargesCalculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.robots_txt_generatorWrites a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep privaschema_generatorBuilds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type and returns a ready-to-paste script tag.content_seo_checkAnalyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.meta_tags_builderBuilds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.youtube_earningsEstimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.instagram_earningsEstimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.engagement_rateCalculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.website_ad_revenueEstimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.ytd_growthCompares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.ppc_forecastForecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.customer_lifetime_valueCalculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.ecommerce_metricsCalculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.growth_projectionProjects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.acos_checkCalculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.share_of_voiceCalculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.break_evenCalculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.campaign_roiCalculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.attrition_rateCalculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.book_strategy_callReturns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.Link
https://upgrowth.in/connected-app/mcpQuestions about upGrowth Growth Toolkit in Muse
How do I connect upGrowth Growth Toolkit to Muse?
Not in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use upGrowth Growth Toolkit to help me. It is a free service with an MCP server at https://upgrowth.in/connected-app/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
Is upGrowth Growth Toolkit working right now?
At the last check (October 30, 2026, 06:01 UTC) the endpoint was working, answering in 35ms. It is checked every 15 minutes.
Is upGrowth Growth Toolkit safe to connect to Muse?
It was screened on October 30, 2026 with the result "screened, no issues found". Screening checks the domain against threat feeds and reads the tools for hidden instructions and requests for passwords or card numbers. It cannot see the server's code, so grant only the access you need.
What can upGrowth Growth Toolkit do in Muse?
It exposes 29 tools, including unit_economics, growth_rate, roas_check, ad_budget_planner. For example, you could ask Muse: "Calculate my customer acquisition cost and lifetime value to see if my marketing spend is sustainable."
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