Check brand ethics, catch fake holiday discounts, and find local and independent sellers.
Shoptegrity shows you where your money goes when you shop. Look up brand integrity scores, parent companies, worker wages and shareholder payouts. Find ethical alternatives to major retailers, discover local businesses and co-ops, and verify whether sale prices are genuine or artificially inflated.
Try asking Muse: "Show me ethical alternatives to Walmart and check if this Black Friday deal is real or just a price hike."
Source: Found in the official MCP Registry (com.shopteg/shoptegrity) · First listed October 29, 2026
Each bar is one check, every 15 minutes. Green means it answered. Last checked 2 h ago.
What Muse can see: It does not ask you to sign in, so it cannot see your accounts. It only sees what Muse sends it from your request.
Before it acts: Read what Muse plans to do before you approve it, and remove the app from Muse when you stop using it.
musedirectory.ai is not part of Meta. More about how Muse handles your information
Not in Muse's Connectors list yet, but Muse can still use it. Copy the request below and paste it into Muse. Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
https://mcp.shopteg.com/mcpNot in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.
Shoptegrity is a remote MCP server, so any assistant that can add a custom connector by link can use it. Same link, same tools.
In ChatGPT, open Settings, then Connectors (called Apps & Connectors on some accounts).
Under Advanced settings, switch on Developer mode. That is what lets you add a connector by link.
Choose Create, give it a name, paste the link as the MCP server URL, and save. If it needs a sign-in, ChatGPT asks for it here.
Start a chat, open the tools menu, pick the connector, and ask. ChatGPT asks before it runs a tool the first time.
Custom connectors need a paid ChatGPT plan, and on Team, Enterprise and Edu accounts only an admin can add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in ChatGPT
In Claude, open Settings, then Connectors.
Choose Add custom connector, give it a name, and paste the link.
If it needs a sign-in, Claude sends you to it. Then turn the connector on in a chat from the tools menu and ask.
Custom connectors are available on paid Claude plans; on Team and Enterprise accounts an admin may need to add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in Claude
https://mcp.shopteg.com/mcpResponse time at the last check: 1062ms. Worked in n/a of checks over 30 days.
Screened, no issues found
Screening looks for known threats and hidden instructions at the time of the check, and runs again weekly and whenever the tool list changes. It cannot see the server's code, so only connect what you need and review what Muse asks to do. How screening works.
lookup_brandLook up a brand's integrity scorecard, parent company, and citations.find_alternativesFind higher-integrity, ethical alternatives for a brand.find_local_businessesFind local businesses, co-ops, markets, and credit unions within radius.dollar_split_summaryRetrieve the USDA Food Dollar breakdown or spending flow split.search_top_brandsSearch the brand integrity database by name, sector, and minimum integrity grade.lookup_brand_integrityRetrieve in-depth integrity metrics: worker vs executive vs shareholder splits, labor records, and waste.rate_major_retailersRetrieve scorecards, shareholder payouts, worker wages, and swaps for major retailers (Target, Walmart, Costco, etc.).get_retailer_swapsRetrieve direct ethical swaps for a major shopping retailer (e.g. Walmart -> WinCo Foods, Home Depot -> Ace Hardware).lookup_parent_companyLook up a brand or product by name. Parent-company and ownership fields are withheld until each claim has a cited source.get_brand_parent_feedSearch or browse the brand and product feed. Ownership fields are withheld until cited.check_sellerShoptegrity's cited integrity signals for a seller or brand, or a plain statement that we have none.responsible_alternativesSearch independent sellers for a product or gift idea, with today's price, a check against recorded price history, and any Shoptegrity standing. Use this whenever someone asks what to buy, wants gift ideas, or is shopping Black Friday, Small Business Saturday, Cyber Monday or thecheck_dealJudge a sale price against Shoptegrity's recorded daily price history for a Shopify catalog product. Flags 'raised_then_lowered' when a price was pushed up before a sale. Use it on Black Friday and Cyber Monday deals. product_id comes from responsible_alternatives.holiday_shopping_guideA plan for shopping with integrity on Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday or for holiday gifts: the date, days left, and which Shoptegrity tools to use at each step. occasion is black_friday, small_business_saturday, cyber_monday, giving_tuesday, ccheck_cartCheck a shopping or gift list: for each item, which scored company it belongs to (if any), the cited facts Shoptegrity holds (parent, filings, shareholder payouts) and what is withheld. Items can be products, brands or stores, such as 'AirPods', 'Tide pods' or 'Walmart'. Up to 50https://mcp.shopteg.com/mcpNot in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use Shoptegrity to help me. It is a free service with an MCP server at https://mcp.shopteg.com/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
At the last check (October 29, 2026, 16:46 UTC) the endpoint was working, answering in 1062ms. It is checked every 15 minutes.
It was screened on October 29, 2026 with the result "screened, no issues found". Screening checks the domain against threat feeds and reads the tools for hidden instructions and requests for passwords or card numbers. It cannot see the server's code, so grant only the access you need.
It exposes 15 tools, including lookup_brand, find_alternatives, find_local_businesses, dollar_split_summary. For example, you could ask Muse: "Show me ethical alternatives to Walmart and check if this Black Friday deal is real or just a price hike."
This listing was added from public sources (Found in the official MCP Registry (com.shopteg/shoptegrity)). If you build Shoptegrity, claim it to correct the details and get your badge.
Paste this on your site or README. It always shows the latest check.
<a href="https://musedirectory.ai/connector/shoptegrity"><img src="https://musedirectory.ai/badge/shoptegrity.svg" alt="Shoptegrity on musedirectory.ai" width="236" height="40"></a>