Manage Facebook and Instagram ad campaigns, audiences, pages and view performance metrics
Connect to Meta Business Manager to read and manage ad campaigns, ad sets, creatives and audiences. View daily and hourly performance dashboards with spend, revenue, ROAS and engagement metrics. Upload images and videos, create and pause campaigns.
Try asking Muse: "Show me today's ad performance across all my Facebook campaigns and tell me which ads had the best return on ad spend."
Source: Found in the official MCP Registry (io.github.mcp-dir/meta_ads-mcp) · First listed September 25, 2026
Each bar is one check, every 15 minutes. Green means it answered. Last checked 3 h ago.
What Muse can see: It does not ask you to sign in, so it cannot see your accounts. It only sees what Muse sends it from your request.
Before it acts: Read what Muse plans to do before you approve it, and remove the app from Muse when you stop using it.
musedirectory.ai is not part of Meta. More about how Muse handles your information
Not in Muse's Connectors list yet, but Muse can still use it. Copy the request below and paste it into Muse. Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
https://api.mcp.ai/p_meta_adsNot in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.
Meta Ads (by mcp.ai) is a remote MCP server, so any assistant that can add a custom connector by link can use it. Same link, same tools.
In ChatGPT, open Settings, then Connectors (called Apps & Connectors on some accounts).
Under Advanced settings, switch on Developer mode. That is what lets you add a connector by link.
Choose Create, give it a name, paste the link as the MCP server URL, and save. If it needs a sign-in, ChatGPT asks for it here.
Start a chat, open the tools menu, pick the connector, and ask. ChatGPT asks before it runs a tool the first time.
Custom connectors need a paid ChatGPT plan, and on Team, Enterprise and Edu accounts only an admin can add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in ChatGPT
In Claude, open Settings, then Connectors.
Choose Add custom connector, give it a name, and paste the link.
If it needs a sign-in, Claude sends you to it. Then turn the connector on in a chat from the tools menu and ask.
Custom connectors are available on paid Claude plans; on Team and Enterprise accounts an admin may need to add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in Claude
https://api.mcp.ai/p_meta_adsResponse time at the last check: 446ms. Worked in 95.9% of checks over 30 days.
Screened, no issues found
Screening looks for known threats and hidden instructions at the time of the check, and runs again weekly and whenever the tool list changes. It cannot see the server's code, so only connect what you need and review what Muse asks to do. How screening works.
meta_ads_list_accountsList Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.meta_ads_statusValidate Facebook token, check expiry date, list connected ad accounts and scopes.meta_ads_campaignsList Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.meta_ads_todayToday's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.meta_ads_roasROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-rmeta_ads_adsList ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.meta_ads_realtimeHourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.meta_ads_adset_detailGet detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.meta_ads_pages_listRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattmeta_ads_pages_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattmeta_ads_pages_postsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattmeta_ads_pages_post_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattmeta_ads_business_listRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batchmeta_ads_business_accountsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for bmeta_ads_business_pagesRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batcmeta_ads_business_usersRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batcmeta_ads_business_pixelsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batmeta_ads_media_list_imagesList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]meta_ads_media_list_videosList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]meta_ads_audienceList Custom Audiences in the ad account.meta_ads_campaign_write_createCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEmeta_ads_campaign_write_updateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEmeta_ads_campaign_write_pauseCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEmeta_ads_campaign_write_activateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEmeta_ads_campaign_deletePermanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.meta_ads_adset_write_createCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Bmeta_ads_adset_write_updateCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Bmeta_ads_adset_deletePermanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.meta_ads_creative_write_create_creativeCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hmeta_ads_creative_write_create_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hmeta_ads_creative_write_update_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hmeta_ads_creative_deletePermanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.meta_ads_media_write_upload_imageUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local meta_ads_media_write_upload_videoUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local meta_ads_media_write_get_upload_commandUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local meta_ads_audience_write_createManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automameta_ads_audience_write_add_usersManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automameta_ads_audience_deletePermanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.show_versionShow the current MCP platform and adapter versions.report_bugReport a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.https://api.mcp.ai/p_meta_adsNot in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use Meta Ads (by mcp.ai) to help me. It is a free service with an MCP server at https://api.mcp.ai/p_meta_ads. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.
At the last check (November 13, 2026, 14:01 UTC) the endpoint was working, answering in 446ms. Over the last 7 days it answered 92.9% of health checks. It is checked every 15 minutes.
It was screened on September 25, 2026 with the result "screened, no issues found". Screening checks the domain against threat feeds and reads the tools for hidden instructions and requests for passwords or card numbers. It cannot see the server's code, so grant only the access you need.
It exposes 40 tools, including meta_ads_list_accounts, meta_ads_status, meta_ads_campaigns, meta_ads_today. For example, you could ask Muse: "Show me today's ad performance across all my Facebook campaigns and tell me which ads had the best return on ad spend."
This listing was added from public sources (Found in the official MCP Registry (io.github.mcp-dir/meta_ads-mcp)). If you build Meta Ads (by mcp.ai), claim it to correct the details and get your badge.
Paste this on your site or README. It always shows the latest check.
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