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Debriefing

Track competitors, monitor their moves, and generate sales battlecards with evidence-backed intelligence.

Competitive intelligence platform that monitors tracked competitors for pricing changes, product launches, and other moves. Generates battlecards for sales calls, digests of competitor activity, and stores research on positioning, pricing, funding and traffic. Requires a Debriefing account.

Try asking Muse: "Show me what our main competitor changed this week and help me prepare talking points for my sales call against them."

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Working now?
Working
Worked last 7 days
100% of checks
How to get it
Extra setup
Account
No account needed
Price
Not stated
Works in

Source: Found in the official MCP Registry (io.debriefing/debriefing) · First listed October 28, 2026

Last 24 hours

Each bar is one check, every 15 minutes. Green means it answered. Last checked 3 h ago.

New to Muse?Muse is Meta's AI assistant. Debriefing is an app you add to it, and once it is on, you can ask Muse to do this for you: track competitors, monitor their moves, and generate sales battlecards with evidence-backed intelligence. It takes about two minutes and you can turn it off any time.

Is it safe to connect?

What Muse can see: It does not ask you to sign in, so it cannot see your accounts. It only sees what Muse sends it from your request.

Before it acts: Read what Muse plans to do before you approve it, and remove the app from Muse when you stop using it.

musedirectory.ai is not part of Meta. More about how Muse handles your information

How to add it to Muse

Not in Muse's Connectors list yet, but Muse can still use it. Copy the request below and paste it into Muse. Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.

Open Muse
https://debriefing.io/mcp

Not in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.

Also use it in ChatGPT or Claude

Debriefing is a remote MCP server, so any assistant that can add a custom connector by link can use it. Same link, same tools.

Add it to ChatGPT
  1. 1

    Open ChatGPT settings

    In ChatGPT, open Settings, then Connectors (called Apps & Connectors on some accounts).

  2. 2

    Turn on developer mode

    Under Advanced settings, switch on Developer mode. That is what lets you add a connector by link.

  3. 3

    Create the connector

    Choose Create, give it a name, paste the link as the MCP server URL, and save. If it needs a sign-in, ChatGPT asks for it here.

  4. 4

    Use it in a chat

    Start a chat, open the tools menu, pick the connector, and ask. ChatGPT asks before it runs a tool the first time.

Custom connectors need a paid ChatGPT plan, and on Team, Enterprise and Edu accounts only an admin can add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in ChatGPT

Add it to Claude
  1. 1

    Open Claude settings

    In Claude, open Settings, then Connectors.

  2. 2

    Add a custom connector

    Choose Add custom connector, give it a name, and paste the link.

  3. 3

    Connect and use it

    If it needs a sign-in, Claude sends you to it. Then turn the connector on in a chat from the tools menu and ask.

Custom connectors are available on paid Claude plans; on Team and Enterprise accounts an admin may need to add them. Our "Working" label means the server answered us; it cannot tell whether your plan lets you add it. All connectors that work in Claude

https://debriefing.io/mcp

What people ask Muse to do

Everything Muse can do

Technical details: safety screening, tools, response time and recent checks

Response time at the last check: 217ms. Worked in 100% of checks over 30 days.

Screening · October 28, 2026

Screened, no issues found

MCP handshake
Pass
Answered in 103ms
Domain against threat feeds (Cloudflare security DNS)
Pass
debriefing.io not flagged
Published packages against the OSV malicious-package database
n/a
No npm or PyPI package published
Hidden instructions or invisible characters in tool text
Pass
41 tools read, nothing found
Inputs asking for passwords, card numbers or seed phrases
Pass
None found
Domain and redirects
Pass
No redirects off the domain
AI review of purpose and tool behavior
Pass
No concerns

Screening looks for known threats and hidden instructions at the time of the check, and runs again weekly and whenever the tool list changes. It cannot see the server's code, so only connect what you need and review what Muse asks to do. How screening works.

Tools · 40

get_workspaceGets the Debriefing workspace this connection works on: its name and website, who you are in it and your role, the scopes this connection holds, and the plan. Call it first when you are not sure what you may do.
get_plan_and_limitsGets the workspace plan and every limit an agent runs into: competitor slots, the weekly research allowance, the daily caps on battlecards, ICP refreshes and positioning drafts, share link lifetimes, monitoring cadences, which features need a paid plan, the 3-day free trial (its
create_checkout_linkCreates a Stripe Checkout link that buys one Debriefing plan for this workspace. It charges nothing. The admin opens the link in a browser, checks the price, and pays there. Give the link to the person; never complete the payment for them. The link expires after 24 hours. A new c
list_competitorsLists the competitors this Debriefing workspace tracks, with the id, name, website, and category of each. Call it first to get the competitor_id that other tools take.
get_competitorGets the dossier for one tracked competitor: company facts, the risk and opportunity it poses to this workspace, and the stored reads on positioning, product, pricing, funding, traffic, and more. Use it when the user asks about one competitor in depth.
search_signalsSearches open signals, newest first. A signal is a competitor move that Debriefing found, such as a price change or a launch, with the source evidence. Filter by competitor_id, severity (low, medium, high), a text query, or a since time. Use it when the user asks what a competito
list_digestsLists the digests Debriefing wrote for this workspace, newest first. A digest is a brief that sums up competitor moves over a period. Filter by type, such as daily_digest.
get_digestGets one digest by id or slug, or the newest digest when no id is given. Pass type daily_digest for the newest daily digest. Use it when the user asks for the latest brief.
list_battlecardsLists the battlecards Debriefing wrote for this workspace, one for each competitor that has one. A battlecard holds talk tracks for sales calls against that competitor.
get_battlecardGets one battlecard by competitor_id or battlecard_id. Use it when the user prepares a sales call against a competitor.
get_evidenceGets the evidence behind one signal: each source excerpt with its URL and date. Use it when the user asks where a claim comes from.
add_competitorAdds a competitor to the workspace's core watchlist from its website. Debriefing then monitors it. Admin only. The plan sets how many core competitors fit; get_plan_and_limits shows the free slots.
rename_competitorChanges the display name of one tracked competitor. Admin only.
remove_competitorTakes one core competitor off the watchlist. Debriefing stops monitoring it and keeps its history. Admin only, on a paid plan.
add_monitored_pageAsks Debriefing to watch one more page of a core competitor, such as its pricing page. Changes on it then show up as signals. Up to 10 pages per competitor. Admin only, on a paid plan.
remove_monitored_pageStops watching a page that someone added on a core competitor. Name it by page_id or url. Admin only, on a paid plan.
research_competitorStarts the first research on one core competitor that has none yet: Debriefing reads its site and outside sources. It uses one update from the weekly research allowance. Admin only. Send an idempotency_key. A retry with the same idempotency_key returns the first answer and does n
refresh_watchlistRefreshes the research on the core watchlist now, instead of at the next cycle. It uses one update from the weekly research allowance. Admin only. Send an idempotency_key. A retry with the same idempotency_key returns the first answer and does not act again. It starts no second j
pin_signalPins a signal for the whole team, or removes the pin with pinned false.
save_signalSaves a signal to your own saved list, or removes it with saved false. Only you see your saved signals.
add_signal_noteAdds a talking point to a signal. The team sees it in the workspace. It never appears on a public link unless the link includes notes.
rate_signalTells Debriefing whether a signal was useful to you. For not useful, add reasons and a comment. A new rating replaces your old one.
pin_digestPins a digest for the whole team, or removes the pin with pinned false.
add_digest_noteAdds a talking point to a digest. The team sees it in the workspace.
rate_digestScores a digest from 1 to 5, says what is missing from it, or both. A new rating replaces your old one.
generate_battlecardWrites or rewrites the battlecard for one core competitor now, instead of at the next cycle. It takes about a minute; read it afterwards with get_battlecard. The competitor needs finished research. Needs a paid plan, and counts toward a daily cap per workspace that the Debriefing
add_battlecard_noteAdds what the team knows about a core competitor that no page says. The next rewrite of its battlecard reads the note as framing, never as a verified fact.
get_company_profileGets the workspace's own company profile: description, category, target customer, positioning lists, and the ideal customer profile. Debriefing reads every competitor move against it.
update_company_profileChanges fields of the workspace's company profile. Only the fields you send change. The lists replace the old lists. Admin only. Locked while the first brief runs.
update_icpSets the ideal customer profile, then re-reads how much each tracked competitor overlaps it. Only the dimensions you send change; an empty list clears one. Admin only. Needs a paid plan or the free first week. A change counts toward a daily cap per workspace that the Debriefing a
draft_positioningReads the company's own website and drafts the empty positioning fields: value propositions, differentiators, and exclusions. Filled fields stay as they are. Read the result later with get_company_profile. Admin only. Needs a paid plan or the free first week. Counts toward a dail
get_delivery_settingsGets how often Debriefing runs a monitoring cycle for the workspace, the cadences the plan allows, and where Debriefing sends its posts. Email and Slack each get the finished cycle. Slack also gets the daily digest and each high signal alert when those switches are on. Admin only
set_monitoring_cadenceSets how often Debriefing runs a monitoring cycle. The plan decides which cadences are allowed; get_delivery_settings lists them. Admin only, on a paid plan.
set_delivery_channelsTurns delivery by email and to Slack on or off. Slack gets the finished cycle, and also the daily digest and each high signal alert when slack_digest and slack_alerts are on. Only the switches you send change. Slack needs Growth or above and a Slack connection made in the app. Ch
create_share_linkMakes a public link to one signal that anyone with the address can open. A new link replaces the old one, which stops working. The plan sets how long a link can live; Starter and a paused workspace allow 24 hours. Send an idempotency_key. A retry with the same idempotency_key ret
list_membersLists the people in the workspace with their roles. An admin also sees pending invitations.
invite_memberSends an email invitation to join the workspace as a member. The invitation lasts 7 days. Inviting the same address again sends a fresh email. Admin only, on a paid plan. Send an idempotency_key. A retry with the same idempotency_key returns the first answer and does not act agai
what_changedLists everything new in the workspace since a time: signals Debriefing found, digests it wrote, and battlecards it wrote or rewrote. Use it to catch up, such as since the user's last visit.
search_public_briefsSearches the competitive briefs Debriefing publishes on debriefing.io about named companies, newest first. Each brief is dated and every finding cites a public source. Filter by words in the brief and by company name, slug, or domain. With no arguments, lists the newest briefs. N
get_public_briefGets one competitive brief that Debriefing published on debriefing.io: the summary, each finding with its category and date, and the numbered public sources with their URLs. Name the brief by its URL, or by company_slug and slug from search_public_briefs. With company_slug only,

Recent checks

2026-10-29 08:30:58live · HTTP 200217ms
2026-10-29 05:01:10live · HTTP 200342ms
2026-10-29 01:45:58live · HTTP 20082ms

Link

https://debriefing.io/mcp

Questions about Debriefing in Muse

How do I connect Debriefing to Muse?

Not in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use Debriefing to help me. It is a free service with an MCP server at https://debriefing.io/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.

Is Debriefing working right now?

At the last check (October 29, 2026, 08:30 UTC) the endpoint was working, answering in 217ms. Over the last 7 days it answered 100% of health checks. It is checked every 15 minutes.

Is Debriefing safe to connect to Muse?

It was screened on October 28, 2026 with the result "screened, no issues found". Screening checks the domain against threat feeds and reads the tools for hidden instructions and requests for passwords or card numbers. It cannot see the server's code, so grant only the access you need.

What can Debriefing do in Muse?

It exposes 40 tools, including get_workspace, get_plan_and_limits, create_checkout_link, list_competitors. For example, you could ask Muse: "Show me what our main competitor changed this week and help me prepare talking points for my sales call against them."

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One email per change. You confirm first, and every email has a link to stop.
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