# WhatConverts Muse connector

From musedirectory.ai, the independent directory of Meta Muse connectors. Not affiliated with Meta.

## WhatConverts

Access and manage leads, calls, forms and sales data from WhatConverts tracking.

- Record: https://musedirectory.ai/connector/whatconverts
- Category: Marketing & Ads
- Developer: usefulapi (https://usefulapi.io/whatconverts/)
- Muse status: Extra setup. Not in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.
- Health: Working, 216ms, checked 2026-10-29T10:45:49Z
- Endpoint: https://whatconverts.usefulapi.io/mcp
- Auth: No account needed; Pricing: unknown
- Screening: Screened, no issues found (2026-10-29T12:51:29Z)
- Source: Found in the official MCP Registry (io.usefulapi/whatconverts) https://registry.modelcontextprotocol.io/v0/servers?search=io.usefulapi%2Fwhatconverts

Read leads from phone calls, web forms, chats, texts and emails with attribution data, contact details, and sales values. Update lead information, create new leads, and manage call recordings and transcripts. Supports both individual profiles and agency account management.

Example request: "Show me all leads from the past month with their call recordings and update the sales value for a qualified lead."

How to connect: Not in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use WhatConverts to help me. It is a free service with an MCP server at https://whatconverts.usefulapi.io/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.

Tools:
- whatconverts_list_leads: List tracked leads (phone calls, web forms, chats, texts, emails, events, transactions) with source/medium/campaign/keyword attribution, contact details, quote and sales values, call duration and transcripts. start_date is REQUIRED because WhatConverts otherwise returns only toda
- whatconverts_get_lead: One lead by id with every field: type, status, attribution (source, medium, campaign, keyword, landing page), contact details, location, device, quote/sales value, call details, transcripts, form/message content, and custom fields. GET /leads/{lead_id}.
- whatconverts_get_call_recording_info: Recording and voicemail facts for a phone-call lead: the recording and voicemail links, call duration, answer status, tracking/caller numbers and the call/voicemail transcripts. Returns links and text only, never audio. Taken from GET /leads/{lead_id} (the audio endpoint GET /rec
- whatconverts_update_lead: WRITE: update a lead's sales data in WhatConverts: quotable state, quote value, sales value, the URL where the lead occurred, and/or custom/additional field values. Only the fields you pass change; it overwrites the previous values of those fields. Sends no notifications. At leas
- whatconverts_create_lead: WRITE: add a lead to WhatConverts, for example an offline phone call, a form submission from another system or a sale you want attributed. It appears in reports and counts toward lead totals; send_notification is always off, so no emails go out. Not idempotent: calling twice crea
- whatconverts_list_accounts: Agency key only: list the accounts (clients) of the agency with their profiles (id, name, date created). Use the ids to filter leads. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /accounts.
- whatconverts_get_account: Agency key only: one account by id with its profiles. GET /accounts/{account_id}.
- whatconverts_list_profiles: Agency key only: list the profiles (websites/campaign sets) of one account. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /accounts/{account_id}/profiles.
- whatconverts_get_profile: Agency key only: one profile by id (name, date created). GET /accounts/{account_id}/profiles/{profile_id}.
- whatconverts_list_users: Agency key only: list WhatConverts users (email, role, whether activation is pending) of the master account or of client accounts. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /users.
- whatconverts_get_user: Agency key only: one user by id with role, notification settings and (for account users) the accounts they can access. GET /users/{user_id}.
- whatconverts_list_roles: Agency key only: list user roles (id, name, master-account or account type). GET /roles.
- whatconverts_get_role: Agency key only: one role with its permission levels (none/view/edit) per area. GET /roles/{role_id}.
- whatconverts_list_phone_numbers: List the call-tracking numbers: tracking and destination number, call flow, trigger (source/medium), call recording and messaging flags, last used. A Profile key lists its own profile; an Agency key may filter by account_id/profile_id. GET /tracking/numbers.
- whatconverts_list_web_forms: List the web forms WhatConverts tracks (id, name, how the form and its submit are matched on the page). A Profile key lists its own profile; an Agency key may filter by account_id/profile_id. GET /tracking/forms.

Screening checks:
- MCP handshake: pass (Answered in 6ms)
- Domain against threat feeds (Cloudflare security DNS): pass (whatconverts.usefulapi.io, usefulapi.io not flagged)
- Published packages against the OSV malicious-package database: n/a (No npm or PyPI package published)
- Hidden instructions or invisible characters in tool text: pass (15 tools read, nothing found)
- Inputs asking for passwords, card numbers or seed phrases: pass (None found)
- Domain and redirects: pass (No redirects off the domain)
- AI review of purpose and tool behavior: pass (No concerns)