# upGrowth Growth Toolkit Muse connector From musedirectory.ai, the independent directory of Meta Muse connectors. Not affiliated with Meta. ## upGrowth Growth Toolkit Calculate CAC, ROAS, LTV, growth rates, SEO ROI and build schema and meta tags for marketing analysis. - Record: https://musedirectory.ai/connector/upgrowth-growth-toolkit - Category: Marketing & Ads - Developer: upGrowth (https://upgrowth.in/growth-toolkit-mcp/) - Muse status: Extra setup. Not in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse. - Health: Working, 35ms, checked 2026-10-30T06:01:19Z - Endpoint: https://upgrowth.in/connected-app/mcp - Auth: No account needed; Pricing: unknown - Screening: Screened, no issues found (2026-10-30T06:01:19Z) - Source: Found in the official MCP Registry (in.upgrowth/growth-toolkit) https://registry.modelcontextprotocol.io/v0/servers?search=in.upgrowth%2Fgrowth-toolkit 29 free read-only growth tools for marketers: unit economics (CAC, LTV, payback), ROAS, PPC forecasting, ad budget planning, SEO ROI, YouTube and Instagram earnings, ecommerce metrics, schema and meta tag builders, robots.txt generator, and AI crawler access checks. Example request: "Calculate my customer acquisition cost and lifetime value to see if my marketing spend is sustainable." How to connect: Not in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use upGrowth Growth Toolkit to help me. It is a free service with an MCP server at https://upgrowth.in/connected-app/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer. Tools: - unit_economics: Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn. - growth_rate: Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR). - roas_check: Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost. - ad_budget_planner: Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate. - find_growth_moves: Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source. - max_affordable_cac: Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default. - period_change: Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease. - seo_roi: Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain. - ai_crawler_access_check: Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked. - mdr_charges: Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates. - robots_txt_generator: Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep priva - schema_generator: Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type and returns a ready-to-paste script tag. - content_seo_check: Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong. - meta_tags_builder: Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings. - youtube_earnings: Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold. - instagram_earnings: Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays. - engagement_rate: Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views. - website_ad_revenue: Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate. - ytd_growth: Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate. - ppc_forecast: Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate. - customer_lifetime_value: Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC. - ecommerce_metrics: Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target. - growth_projection: Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target. - acos_check: Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales. - share_of_voice: Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage. - break_even: Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit. - campaign_roi: Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit. - attrition_rate: Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate. - book_strategy_call: Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth. Screening checks: - MCP handshake: pass (Answered in 35ms) - Domain against threat feeds (Cloudflare security DNS): pass (upgrowth.in not flagged) - Published packages against the OSV malicious-package database: n/a (No npm or PyPI package published) - Hidden instructions or invisible characters in tool text: pass (29 tools read, nothing found) - Inputs asking for passwords, card numbers or seed phrases: pass (None found) - Domain and redirects: pass (Domain registered 3438 days ago) - AI review of purpose and tool behavior: pass (No concerns)