# Spook SEO Muse connector

From musedirectory.ai, the independent directory of Meta Muse connectors. Not affiliated with Meta.

## Spook SEO

SEO tools to analyze domains, generate and publish optimized articles automatically.

- Record: https://musedirectory.ai/connector/spook-seo
- Category: Marketing & Ads
- Developer: Spook (https://www.tryspook.com)
- Muse status: Extra setup. Not in Muse's Connectors list yet. Muse can still use it: its page gives you a request to paste into Muse.
- Health: Working, 1222ms, checked 2026-09-28T08:01:50Z
- Endpoint: https://www.tryspook.com/api/mcp
- Auth: No account needed; Pricing: unknown
- Screening: Screened, no issues found (2026-09-24T21:05:56Z)
- Source: Found in the official MCP Registry (com.tryspook/spook) https://registry.modelcontextprotocol.io/v0/servers?search=com.tryspook%2Fspook

Spook provides free SEO analysis tools (SERP preview, meta tags, schema, robots.txt, readability, keyword density) and a paid autopilot that generates and publishes SEO articles targeting high-opportunity search queries. Integrates with Next.js blogs or webhooks.

Example request: "Find high-opportunity search queries my website could rank for and automatically generate and publish SEO articles targeting them."

How to connect: Not in Muse's Connectors list yet, but Muse can still use it. Paste this into Muse: "Use Spook SEO to help me. It is a free service with an MCP server at https://www.tryspook.com/api/mcp. It does not need an API key. Ask me before you share anything with it." Muse asks before it shares anything with the app's site. Meta does not review apps used this way, so only use ones you trust. We tested this in the Muse app on September 24, 2026: Muse used an app's link directly this way and returned a live answer.

Tools:
- serp-preview: Preview how a page's title and meta description render in Google search, with pixel-width truncation for desktop and mobile.
- meta-tag-generator: Generate a complete set of HTML meta tags: title, description, canonical, Open Graph, and Twitter Cards.
- schema-generator: Build valid JSON-LD structured data (FAQ, Article, Organization, or Product) for rich results.
- robots-txt-generator: Build a valid robots.txt: allow or block crawlers, disallow paths, block specific bots, and link a sitemap.
- word-counter: Count words, characters, sentences, and paragraphs in text, plus reading and speaking time.
- character-counter: Count characters (with and without spaces), words, sentences, and paragraphs in text.
- readability-checker: Score text readability with Flesch Reading Ease and Flesch-Kincaid Grade, plus a reading level.
- hreflang-generator: Generate hreflang link tags for international/multilingual pages, plus an optional x-default.
- canonical-tag-generator: Generate a rel=canonical link tag for a URL.
- meta-robots-generator: Build a meta robots tag (and X-Robots-Tag header) from index/follow and snippet directives.
- sitemap-generator: Build an XML sitemap from a list of URLs, with an optional lastmod date.
- robots-txt-tester: Test whether a robots.txt allows or blocks a given URL path for a given user-agent.
- keyword-density-checker: Analyze text for the most frequent words and phrases with their density, to spot keyword stuffing or thin coverage.
- headline-analyzer: Score a headline (0-100) on length, word balance, power/emotional words, numbers, and brackets.
- slug-generator: Turn a title into a clean, SEO-friendly URL slug: lowercase, hyphenated, accent-safe, optional stopword removal.
- utm-builder: Append UTM tracking parameters (source, medium, campaign, term, content) to a destination URL.
- ctr-calculator: Calculate Click-through rate.
- conversion-rate-calculator: Calculate Conversion rate.
- roas-calculator: Calculate ROAS, ROAS (percentage).
- cpm-calculator: Calculate Cost per 1,000 impressions (CPM).
- cpc-calculator: Calculate Cost per click (CPC).
- ai-crawler-checker: Check a robots.txt to see which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, ...) it currently allows or blocks.
- aeo-checker: Score content (0-100) for how easily AI answer engines (ChatGPT, Perplexity, AI Overviews) can quote it, with specific fixes.
- llms-txt-generator: Generate an llms.txt file from a site name, one-line summary, optional details, and sections of links.
- ai-prompt-generator: Generate prompts to test whether ChatGPT/Perplexity/Gemini/Claude recommend a brand, and where it's invisible.
- analyze_domain: Free, no-signup SEO snapshot for any domain: the queries it already ranks on page 1-2 for (its quick-win opportunities), with search volume and estimated traffic. Great first look before signing up.
- list_sites: List the Spook sites on the account this API key belongs to, with each site's id, domain, autopilot state, and publishing setup. (requires an agent API key)
- get_site: Get one site's details and status by its id. (requires an agent API key)
- list_opportunities: The winnable search queries Spook has found for a site (scored, ranked). No cost. Pass questionsOnly to get only question-shaped queries. (requires an agent API key)
- list_articles: Recent articles for a site with their status (draft/review/published) and generation status. (requires an agent API key)
- generate_article: Generate a new SEO article draft for a site targeting a search query. Returns an articleId immediately; generation runs in the background - poll get_article/list_articles, or pass callbackUrl to be notified. Idempotent per query (a repeat returns the existing article). Requires a
- get_article: Fetch one article by id: full markdown body, meta, FAQs, SEO score, status, and published URL. Use to review a draft before publishing. (requires an agent API key)
- get_site_metrics: Read a site's performance: daily Search Console clicks/impressions trend plus cached SEO metrics (domain rating, organic traffic estimate, top keywords). No cost. Use to check whether Spook is working. (requires an agent API key)
- create_site: Add a new site to the account. Language/market is auto-detected from the homepage. Requires an available paid site slot (use create_checkout first if none). Returns the new siteId. (requires an agent API key)
- update_publishing: Configure where a site publishes. Set publishIntegration to 'nextjs' for a credential-free Spook-hosted blog (returns a blog API key), or 'webhook' with publishWebhookUrl. publishMode 'draft' or 'live'. (requires an agent API key)
- create_checkout: Get a Stripe Checkout URL to add the first paid site to the account. Return the URL to the user to approve payment. Needed before create_site if the account has no available slot. (requires an agent API key)
- publish_article: Publish a generated article to the site's connected CMS. Enforces Spook's SEO-score floor - a draft below it is refused (returns published:false with a reason). (requires an agent API key)
- set_autopilot: Turn a site's autopilot on or off. When on, Spook plans, writes, and publishes articles automatically. (requires an agent API key)
- blog-keyword-generator: Blog Keyword Generator: Generate SEO keyword ideas for a topic, with search intent and difficulty. (free, AI-generated, rate-limited).
- content-brief-generator: Content Brief Generator: Create a detailed SEO content brief for a target keyword. (free, AI-generated, rate-limited).

Screening checks:
- MCP handshake: pass (Answered in 1009ms)
- Domain against threat feeds (Cloudflare security DNS): pass (www.tryspook.com not flagged)
- Published packages against the OSV malicious-package database: n/a (No npm or PyPI package published)
- Hidden instructions or invisible characters in tool text: pass (59 tools read, nothing found)
- Inputs asking for passwords, card numbers or seed phrases: pass (None found)
- Domain and redirects: pass (Domain registered 84 days ago)
- AI review of purpose and tool behavior: pass (No concerns)